Working carefully, from the long edge, roll the dough down to the bottom edge.
Cut the dough into 1 1/2-inch slices, and place in the prepared baking pan. Cover the baking pan tightly with plastic wrap. Pop the rolls into the fridge overnight.
Slather the hot cinnamon rolls with icing.
Notes: The preparation time does not include the time that the rolls spend in the fridge overnight.
If you want to make the cinnamon rolls right away, rather than letting them rise overnight, follow these instructions: